Bright Future Preschool Identity - Hui Hui Ng
Logo and Identity for Bright Future Preschool
Design, Graphic Design, Art Direction, Logo, Branding, Print, Web
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Bright Future Preschool Identity

A logo, letterhead and social media marketing materials created for Bright Future Preschool Academe.


Their unique offering is to ensure more children have their developmental needs properly identified at an earlier stage. This approach will ensure that children have early access to the education and support they need to reach their full potential.


The logo encompasses themes of growth, stability and freedom.


The simple shapes of a triangle and spheres are reminiscent of early learning play blocks used by young children. The overall form of the pyramid stems upwards into the circles, which evoke the shape of a tree with fruit. This suggests stability and growth, with the joyous result of realising the potential of a child who has had their needs identified and met.


The letterhead graphics incorporates some of the themes from the logo, using the balls and lines from the logomark to create a splash of colour, energy and freedom.


Various marketing materials for social media and fundraising were created to accompany the launch of the school.


Bright Future Preschool




Logo Design, Branding, Print, Digital, Identity, Art Direction