Guru & Go Fitness Identity - Hui Hui Ng
Logo and Identity for fitness company Guru & Go
Design, Graphic Design, Art Direction, Logo, Branding, Print, Web
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Guru & Go Fitness Identity

Logo design for a London based agency which produced high-end e-guides by fitness and self-development ‘Gurus’.
 

The logomark is a play on the two letter Gs, suggesting the infinity sign which embodies the idea of continual self improvement. The two letters also work as converging arrows, representing the interrelationship of the coach’s direction and client’s efforts.
 

CLIENT

Guru&Go

PROJECT

Identity

CATEGORY

Logo Design, Branding, Print, Digital, Identity, Art Direction