Logo design for a London based agency which produced high-end e-guides by fitness and self-development ‘Gurus’.
The logomark is a play on the two letter Gs, suggesting the infinity sign which embodies the idea of continual self improvement. The two letters also work as converging arrows, representing the interrelationship of the coach’s direction and client’s efforts.
Guru&Go
Identity
Logo Design, Branding, Print, Digital, Identity, Art Direction