The Mei Quan school of Tai Chi offers Tai Chi classes to adults and children. This identity was created for their newly formed branches teaching this internal Chinese martial art to children of all ages.
The main academy’s logo incorporated a leaping tiger. This animal theme was continued with the children’s school by using the much loved panda, widely associated with China where this traditional martial art originates from.
The pandas are illustrated engaged in a classic Tai Chi exercise called ‘Push Pull Hands’.
Mei Quan School of Tai Chi
Identity for the children branch of the school
Logo Design, Branding, Print, Identity, Art Direction, Illustration