Notion Capital is an entrepreneur backed venture capital firm focused on businesses in the Cloud Computing and Software-as-as-Service (SaaS) markets.
They commissioned an installation for their premises, which would encapsulate their vision for creative, high potential tech startups.
The piece was placed above a staircase which clients ascended to attend meetings. Looking upwards towards the words creates a feeling of openness and possibility.
The quote is taken from a sample in the track Little Fluffy Clouds (by electronic music group The Orb) where a woman is reminiscing about her childhood visions of clouds in the sky. The medium of Neon was used as it created a ‘techy’, transient and electrical feel.
Art, Concept Design